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Hunting & Fishing - Hard & Soft Baits

Whether you're targeting bass, trout, redfish, snook, walleye, or offshore game fish, the right lure can make all the difference. Our Hunting & Fishing – Hard & Soft Baits collection features premium artificial lures designed to imitate natural prey with lifelike movement, realistic finishes, and fish-attracting action. Built for both freshwater and saltwater fishing, this collection includes hard baits such as crankbaits, jerkbaits, topwater lures, swimbaits, plugs, and diving lures, along with soft plastic worms, creature baits, paddle tails, grubs, craws, and other versatile soft baits for a wide range of fishing techniques. These lures are engineered to trigger aggressive strikes while delivering exceptional durability and consistent performance in changing water conditions.

Featuring premium products from trusted brands such as Rapala, Yo-Zuri, Berkley, Z-Man, Strike King, Daiwa, and other leading manufacturers, our Hunting & Fishing – Hard & Soft Baits collection delivers the quality, realism, and reliability serious anglers demand. Whether you're casting, trolling, jigging, or finesse fishing, browse our selection today and let our knowledgeable team help you choose the ideal hard and soft baits for your next fishing adventure.

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  • Rapala X-Rap Saltwater 4-3/4" - Silver Blue Mackerel [SXR12SBM]
    Rapala

    Rapala X-Rap Saltwater 4-3/4" - Silver Blue Mackerel [SXR12SBM]

    $22.51
    $28.84
    $22.51
    X-Rap® Saltwater 4-3/4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled....
    $22.51
    $28.84
    $22.51
  • Rapala X-Rap Magnum 40 - HD Flying Fish [XRMAG40HDFFU]
    Rapala

    Rapala X-Rap Magnum 40 - HD Flying Fish [XRMAG40HDFFU]

    $35.18
    $50.66
    $35.18
    X-Rap® Magnum® 40 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag40 to 40 feet....
    $35.18
    $50.66
    $35.18
  • Berkley Gulp! Minnow - 4" - Chartreuse Shad [1115862]
    Berkley

    Berkley Gulp! Minnow - 4" - Chartreuse Shad [1115862]

    $11.25
    $12.66
    $11.25
    Gulp!® Minnow - 4" - Chartreuse ShadThe extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other...
    $11.25
    $12.66
    $11.25
  • Berkley Gulp! Minnow - 4" - Firetiger [1226047]
    Berkley

    Berkley Gulp! Minnow - 4" - Firetiger [1226047]

    $11.25
    $12.66
    $11.25
    Gulp!® Minnow - 4" - FiretigerThe extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics,...
    $11.25
    $12.66
    $11.25
  • Berkley Gulp! Saltwater Baitfish - 3" - Smelt [1139697]
    Berkley

    Berkley Gulp! Saltwater Baitfish - 3" - Smelt [1139697]

    $11.25
    $12.66
    $11.25
    Gulp!® Saltwater Baitfish - 3" - SmeltThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Each bait has a natural presentation in action, scent, and taste Replace...
    $11.25
    $12.66
    $11.25
  • Berkley Gulp! Saltwater Swimming Mullet - 4" - Salmon Red [1509666]
    Berkley

    Berkley Gulp! Saltwater Swimming Mullet - 4" - Salmon Red [1509666]

    $11.25
    $12.66
    $11.25
    Gulp!® Saltwater Swimming Mullet - 4" - Salmon RedThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring...
    $11.25
    $12.66
    $11.25
  • Berkley Gulp! Saltwater Swimming Mullet - 4" - Pink [1109406]
    Berkley

    Berkley Gulp! Saltwater Swimming Mullet - 4" - Pink [1109406]

    $11.25
    $12.66
    $11.25
    Gulp!® Saltwater Swimming Mullet - 4" - PinkThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the...
    $11.25
    $12.66
    $11.25
  • Rapala X-Rap Magnum Xplode 130 - Flying Fish UV [XRMAGXP130FFU]
    Rapala

    Rapala X-Rap Magnum Xplode 130 - Flying Fish UV [XRMAGXP130FFU]

    $29.55
    $42.22
    $29.55
    X-Rap® Magnum® Xplode 130 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards,...
    $29.55
    $42.22
    $29.55
  • Rapala X-Rap Twitchin Minnow 4" Electric Chicken [SXRT10EC]
    Rapala

    Rapala X-Rap Twitchin Minnow 4" Electric Chicken [SXRT10EC]

    $16.88
    $23.92
    $16.88
    X-Rap® Twitchin’ Minnow 4" Electric ChickenThe aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Minnow...
    $16.88
    $23.92
    $16.88
  • Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Blue Mackerel [VSJ300BM]
    Williamson

    Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Blue Mackerel [VSJ300BM]

    $28.14
    $45.03
    $28.14
    Vortex® Speed 300 Jig - 7.25" - 10.5oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate effortlessly on...
    $28.14
    $45.03
    $28.14
  • Williamson Kensaki 170 Jig - 6" - 6oz - UV Green Sardine Zebra [KSJ170UVGSZ]Williamson Kensaki 170 Jig - 6" - 6oz - UV Green Sardine Zebra [KSJ170UVGSZ]
    Williamson

    Williamson Kensaki 170 Jig - 6" - 6oz - UV Green Sardine Zebra [KSJ170UVGSZ]

    $19.69
    $29.55
    $19.69
    Kensaki 170 Jig - 6" - 6oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line....
    $19.69
    $29.55
    $19.69
  • Rapala X-Rap Long Cast 5-1/2" - Purple Mackerel [SXRL14PM]
    Rapala

    Rapala X-Rap Long Cast 5-1/2" - Purple Mackerel [SXRL14PM]

    $25.32
    $32.36
    $25.32
    X-Rap® Long Cast 5-1/2" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve results in a strong rolling and wobbling action...
    $25.32
    $32.36
    $25.32
  • Rapala Husky Magnum 15 - 5-1/2" - Purple Mackerel [HMAG15PM]
    Rapala

    Rapala Husky Magnum 15 - 5-1/2" - Purple Mackerel [HMAG15PM]

    $21.10
    $26.03
    $21.10
    Husky Magnum 15 - 5-1/2" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma...
    $21.10
    $26.03
    $21.10
  • Rapala Husky Magnum 15 - 5-1/2" - Hot Pink UV [HMAG15HPU]
    Rapala

    Rapala Husky Magnum 15 - 5-1/2" - Hot Pink UV [HMAG15HPU]

    $21.10
    $26.03
    $21.10
    Husky Magnum 15 - 5-1/2" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC®...
    $21.10
    $26.03
    $21.10
  • Williamson Tuna Catcher Rigged 5 - 5.5" - Black Knight [TCRX5BK]
    Williamson

    Williamson Tuna Catcher Rigged 5 - 5.5" - Black Knight [TCRX5BK]

    $16.88
    $22.51
    $16.88
    Tuna Catcher Rigged 5 - 5.5" - Black KnightFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of light trolling lures.Features:Come prerigged with 5 ft1.5m of 130 lb. Sufix® mono leader...
    $16.88
    $22.51
    $16.88
  • Rapala X-Rap Magnum Stick - Mint Green [XRMAGST17MTG]
    Rapala

    Rapala X-Rap Magnum Stick - Mint Green [XRMAGST17MTG]

    $35.18
    $50.66
    $35.18
    X-Rap® Magnum® Stick - Mint GreenWeighted for long-casts and designed for fast, aggressive retrieves, the X-Rap® Magnum® Stick 17 swims in wide S curves on retrieve. The horizontal line tie allows for a wider swimming action. Heavy-duty through wire constructions withstands savage big blue...
    $35.18
    $50.66
    $35.18
  • Rapala X-Rap Magnum 20 - HD Squid [XRMAG20HDSQ]
    Rapala

    Rapala X-Rap Magnum 20 - HD Squid [XRMAG20HDSQ]

    $32.36
    $45.03
    $32.36
    X-Rap® Magnum® 20 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag20 to 20 feet. Run...
    $32.36
    $45.03
    $32.36
  • Luhr-Jensen 4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon Jelly [5560-001-2507]
    Luhr-Jensen

    Luhr-Jensen 4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon Jelly [5560-001-2507]

    $23.92
    $35.18
    $23.92
    4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track...
    $23.92
    $35.18
    $23.92
  • Rapala X-Rap Twitchin Mullet 3-1/8" Electric Chicken [SXRTM08EC]
    Rapala

    Rapala X-Rap Twitchin Mullet 3-1/8" Electric Chicken [SXRTM08EC]

    $16.88
    $23.92
    $16.88
    X-Rap® Twitchin’ Mullet 3-1/8" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique...
    $16.88
    $23.92
    $16.88
  • Rapala X-Rap Saltwater 3-1/8" Purple Chartreuse [SXR08PRCH]
    Rapala

    Rapala X-Rap Saltwater 3-1/8" Purple Chartreuse [SXR08PRCH]

    $16.88
    $23.92
    $16.88
    X-Rap® Saltwater 3-1/8" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em...
    $16.88
    $23.92
    $16.88