Hunting & Fishing - Hard & Soft Baits

Gulp!® 6" Grub - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Ideal on jigs or as a trailer Favorite for all saltwater species when targeting...

Gulp!® Saltwater Swimming Mullet - 4" - Nuclear ChickenThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring...

Gulp!® Saltwater Grub - 5" - Orange TigerThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Now available in the big 8” size! Ideal on jigs or...

Gulp!® Saltwater Grub - 5" - Nuclear ChickenThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Now available in the big 8” size! Ideal on jigs or...

Gulp!® Saltwater Swimming Mullet 6" - GlowThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive...

Gulp!® Saltwater Jerk Shad - 6" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features: Erratic darting motion imitates struggling baitfish Darting "quick glide" will...

2-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port...

4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track...

X-Rap® Magnum® Xplode 130 - Hot Wahoo UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards,...

X-Rap® Magnum® Xplode 130 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the most vicious strikes. A low positioned tow point pulls the popper downwards,...

X-Rap® Long Cast 5-1/2" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve results in a strong rolling and wobbling action...

Husky Magnum 25 - 6-1/4" - SilverThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma Steel®...

4-1/8" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track...

4-1/8" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to...

Husky Magnum 15 - 5-1/2" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC®...

Husky Magnum 15 - 5-1/2" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma...

Husky Magnum 15 - 5-1/2" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma...

X-Rap® Magnum® 40 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag40 to 40 feet. Run...

X-Rap® Saltwater 3-1/8" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em...

Stunna Table Rock 112M 1/2oz Jerk BaitBorn from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter most, the Stunna places supreme jerkbait performance at...